Gladwell M. The Tipping Point. How little Things Can Make a Big Difference
"A terrifically rewarding read." —Seattle TimesThe Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a
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